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Marketing Technology Manager
United Kingdom

Harneys is a global offshore law firm with entrepreneurial thinking built around professionalism, personal service and rapid response. Open, progressive and personable, we provide advice on British Virgin Islands, Cayman Islands, Cyprus, Luxembourg, Bermuda and Anguilla law to an international client base which includes the world’s top law firms, financial institutions, investment funds and private individuals. Our network is the largest among offshore law firms, with locations in major financial centres across Europe, Asia, the Americas and the Caribbean, allowing us to provide services of the highest quality to clients in their own languages and time zones .


The role of the Marketing Technology Manager is to execute an effective programme of global marketing activities in order advance the firm’s strategic objectives. The role involves day-to-day management of a wide range of marketing, technology and communications processes and requires a well-rounded, results-oriented and confident manager. The Marketing Technology Manager is assigned to the Marketing Department and reports to the Head of Brand & Communications.


• Create and implement a firm wide SEO strategy for all websites, tailoring the strategy to the relevant regional market, including PRC
• Using Google Analytics, optimise the site(s) performance, map out user path flows and improve overall site(s) functionality
• Manage website development and projects, collaborating with IT and outside agencies as required to fix any issues that arise
• Oversee and develop the firm’s content management system for all sites
• Evolve firm’s AV medium by implementing best practices, set up full suite of AV platforms, manage all accounts and content for increased audience reach
• Lead placement of advertisements with publishers, securing favourable advertising rates and building relationships with account managers
• Manage advertising campaigns through placement, tracking, optimisation, analytics and reporting
• Implement and manage all biddable media campaigns across, but not limited, to Google and LinkedIn and Facebook. Continual analysing, optimisation and reporting on activity
• Advise on how to improve digital targeting campaigns to our key target client and intermediary bases
• Develop optimum social media strategies, ensuring biddable media and display advertising campaigns work seamlessly across all platforms
• Work with the CRM team to implement best practice of tracking and integrating all campaigns, platforms, owned media, and data systems for full picture reporting
• Develop strategy to map and improve clients full online experience to deliver effective lead generation
• Produce monthly management reports (analysis and advice, recommending and tracking KPIs)
• Oversee training of marketing software and user adoption
• Work with global MBD team to ensure all comms are effective, efficient and engaging
• Ensure in depth knowledge of the firm’s brand, style and comms guidelines
• Develop personal knowledge of our industry, sector and key competitors
• Be able to manage workload under pressure and to deadlines with little supervision
• Be able to understand complex issues and learn new information quickly
• Show initiative to solve problems and overcome challenges
• Collaborate and communicate effectively
• Maintain a good working relationship with partners and other key decision makers
• Deliver work of a high quality which meets stated needs without the need for intervention from others
• Maintain overall awareness and supervision of all related marketing activities


• Have a Bachelor’s degree in IT, communications, or a marketing related field
• Have a minimum of five (5) years’ SEO and biddable media experience
• Be familiar with different SEO tools and web crawling tools
• Have expertise in Google Adwords and Analytics
• Be proficient in social media paid advertising platforms
• Have experience with hosting AV content on digital platforms
• Have excellent writing and editing skills
• Have strong Excel and Microsoft Office skills
• Have data management and analysis skills
• Have intermediate HTML coding skills
28 Feb 2020
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